Tuesday, October 21, 2014

An introduction to WayBlazer, powered by IBM Watson

Here’s what the WayBlazer account supervisor at Edelman public relations in Austin, Texas, had to say today by way of introducing the new WayBlazer cognitive computing program, powered by IBM Watson:

"WayBlazer uses leading edge IBM Watson technology to redefine the way consumers dream, plan, personalize and purchase travel.

"The company is led by Terry Jones, founder of Travelocity and founding chairman of Kayak.com, who serves as chairman; Manoj Saxena, former General Manager of the IBM Watson Group, is co-founder and early investor.

"WayBlazer utilizes the cognitive power of IBM Watson, which takes massive amounts of information and organizes it, infuses it with intelligence, personalizes it and learns more with each use. The WayBlazer Insight Engine uses a standards-based cognitive cloud from Cognitive Scale, which is powered by IBM Watson technology.  

"WayBlazer addresses the growing issue of the sheer breadth of options and data required of travelers planning their next destination. On average, users explore 20 or more websites to research flight, hotel, and activity information, while weighing personal preferences and insights from social networks, online review sites and more. WayBlazer will form the industry’s most robust travel concierge by letting its customers ask questions using a natural language interface. WayBlazer links places, offers, and preferences, with social, cultural and economic data to recommend targeted travel insights and commerce offers that are tailored and customized for each consumer’s experience."

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